Kix
The very first slogan for Kix was
“Kid-Tested | Mother-approved.”
We never changed it.
We take pride knowing that Kix still has the same flavor and unique texture, allowing it to remain a favorite for nearly eight decades.
Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.
Crispy Corn Kix was introduced as the second General Mills cereal, in 1937.
