Brands

Knack & Back

From ready-to-bake rolls to pizza crust, Germany relies on Knack & Back.

1463935903881637
Aa
UCntgNQTND58mTfCU5G8srywpjnWdDYc6DXo2w2VhHbTDWbjKLXtkHdzAmGTNSPZSGqa8zQXzOddsxNYEUy4%2b7gxQXrMTUpLUJVP%2bLl%2bSYg1GtUk9lgWLG1hb8R8GPZq11CjqVYilDZng1K6mSPDn4DfztVBS6k%2f0vr1FdL60lc%3d
R_d52afa1a5c144d4db080e0c27aa33881
o_6ps4jeh3ai

A market leader in Germany’s refrigerated dough category, our most famous product is the classic dinner roll.

Yet we offer other varieties of fresh dough for breakfast, lunch and dinner – including a pizza kit.

Since 1972, we've held a place in the hearts of hungry folks.

External links

Knack & Back website

What’s in a name?

Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can. 

German

The Pillsbury Doughboy goes to Germany

Well-traveled, the Pillsbury Doughboy is prominent on Knack and Back's German-language web site.

German