Keeping the honey flowing
Honeybees are vital to the sustainability of crops worldwide. Their population is declining.
So for the past four years, General Mills has worked with the Xerces Society ─ a nonprofit leader in pollinator conservation and research ─ to protect honeybees and their habitat.
These efforts include:
- Dedicating 2 acres as a sanctuary for bees at our research farm in Le Sueur, Minnesota.
- Establishing bee-friendly habitats on 10 Minnesota farms.
- Funding a 700-acre almond orchard in California to produce bee-friendly almonds.
- Building a new habitat for bumblebees by planting a two-acre plot of native plants next to Muir Glen tomato fields in California.
For our Cascadian Farm brand, the health of bees has been a long-standing commitment.
The brand's original 28-acre farm in Washington has fostered and relied on a healthy native bee population to grow its blueberries, raspberries, strawberries and pumpkins.
In 2014, Cascadian Farm introduced Buzz Crunch Honey Almond cereal - sold exclusively at Whole Foods Markets stores in the U.S. For every box of cereal sold, Cascadian Farm donates $1 to the Xerces Society.
Flower power for the bees
Cascadian Farm also launched Bee Friendlier in 2014, a program to increase awareness of the decline of bees and what we can do to help them thrive.