Natural and organic
Organic food sales were just a small percentage of the U.S. market in the late 1990s.
General Mills saw where people were headed.
General Mills is now the third-largest U.S. natural and organic food producer.
Since then we’ve been focused on meeting changing consumer food desires with our natural and organic portfolio.
It was 1999 when we approached one of the more highly regarded organic names, Small Planet Foods, owner of brands Cascadian Farm and Muir Glen.
By 2000 the deal was complete for a company known for tasty offerings, well developed sales and a great distribution network among natural and organic grocers.
Since then, we added to our portfolio with LÄRABAR nutrition bars, Immaculate baking products, Food Should Taste Good snacks, and Mountain High and Liberté yogurt.
More recently, we added Annie’s and EPIC Provisions meat snacks.
The scale of our natural and organic businesses continues to grow:
- General Mills is the fourth-largest natural and organic food producer in the United States.
- One out of every 10 products in our North American portfolio is certified organic or made with organic ingredients.
- We have committed to more than doubling our organic acreage from 120,000 acres to 250,000 acres by 2019.
Our goal is to grow our natural and organic food business to US$1 billion in net sales by 2019.
We reached US$750 million in net sales from this category in fiscal 2016.