Natural and organic
Organic food sales were just a small percentage of the U.S. market in the late 1990s, but General Mills saw where people were headed.
General Mills is now the third-largest U.S. natural and organic food producer.
For more than 15 years we’ve been focused on meeting changing consumer food values in the United States with our natural and organic portfolio.
It was 1999 when we approached one of the more highly regarded organic names, Small Planet Foods, owner of brands Cascadian Farm and Muir Glen.
By 2000 the deal was complete for a company known for tasty offerings, well developed sales and a great distribution network among natural and organic grocers.
Since then, we added to our portfolio with LÄRABAR nutrition bars, Immaculate baking products, Food Should Taste Good snacks, and Mountain High and Liberté yogurt.
More recently, we added Annie’s and EPIC Provisions meat snacks.
The scale of our natural and organic businesses continues to grow:
- General Mills is now among the top five organic ingredient purchasers – and the second-largest buyer of organic fruits and vegetables – in the North American packaged foods sector.
- Our natural and organic ingredients represented 4 percent of our U.S. retail business ingredients in 2015.
- We have increased the organic acreage we support by 120 percent since 2009.
General Mills has set a goal of growing its natural and organic food business by 2019 to nearly double our current size.