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Oct 04, 2017

Calling all home cooks: Pillsbury partners with Food Network, 'Pioneer Woman' Ree Drummond, to launch 48th Pillsbury Bake-Off Contest

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Now open for entries, contest celebrates made-at-home recipes, memories

MINNEAPOLIS, Minnesota - The Pillsbury Bake-Off Contest is back with a new twist. We are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking your family’s favorite recipes and the inspiration and stories behind them. 

As an evolution of the beloved Pillsbury Bake-Off Contest, this year home cooks are asked to share how they use Pillsbury in a family favorite recipe and to share the story behind their recipe.

Do you have a twist on a recipe passed down from a relative? Is there a special family tradition that surrounds the recipe? Judges will consider both the recipe and the story behind the recipe.

Contestants may submit at BakeOff.com their original recipe using Pillsbury refrigerated dough along with the inspiration behind it for any of the following categories:

  • Cozy Breakfasts
  • Appetizers for Any Party
  • Dinners with Heart
  • No-Fuss Desserts

“Baking traditions have always been important in my family,"  said Ree Drummond,  "and the Pillsbury Bake-Off Contest, which is a baking tradition in itself, has shaped the way many people bake for their own families today. Partnering with both Pillsbury and Food Network to celebrate the memories made by American home cooks every day in kitchens around the country will be heartwarming, fun, and totally delicious.”

This year’s grand prize winner will receive a trip to New York for an appearance on Food Network’s hit show The Kitchen, a feature in Food Network Magazine, a kitchen makeover from GE Appliances and $50,000 in cash. Four lucky category winners will each be awarded a trip to New York for an appearance on The Kitchen, a feature in Food Network Magazine, a suite of GE Appliances and $5,000 in cash.

“The Pillsbury Bake-Off Contest was created as a way to celebrate home cooks across America, and this year, we wanted to do even more to highlight the important role these recipes play in peoples’ lives,” said Joanna Hargus, senior marketing manager for Pillsbury. “We know that families are looking for more ways to make memories together at home and often food and well-loved recipes are at the center of those memories and traditions. Our partnership with Food Network allows us to celebrate our finalists on an even bigger stage with a once-in-a-lifetime experience and a chance to share their story alongside some of Food Network’s most inspirational stars.”

This year’s Contest sponsors speak to both the heritage of the contest as well as the changing preferences of home cooks. Since 1949, sponsor GE Appliances® has provided thousands of ranges for the Pillsbury Bake-off Contest enabling contestants to cook their cherished recipes with the latest technology including induction cook tops and true European convection ovens.

The Truvia® brand, a proud first-time sponsor, helps home cooks reduce sugar and calories in their favorite recipes without compromising the flavor they love. Naturally sweetened with extract from the leaves of the stevia plant, Truvia® sweetener’s family of zero- and reduced-calorie products can be used anywhere sugar is used for fewer calories with all the flavor.

This holiday season, bakers can reduce sugar in their Bake-Off recipes with Truvia® Cane Sugar Blend and Truvia® Brown Sugar Blend for natural sweetness with 75 percent fewer calories per serving than sugar. The Truvia® Sugar Blends contain a blend of stevia sweetener and cane sugar or brown sugar – and bake and brown just like sugar without losing the texture and sweetness of family-favorite recipes.

In addition to the Bake-Off Contest, Pillsbury and General Mills are helping more families create and share homemade memories through support of Habitat for Humanity. For more than three decades, General Mills and its Foundation have supported the work of Habitat for Humanity locations across the U.S., including over $3.5 million in grants and thousands of donated hours by employee volunteers.

Learn more about the 2018 Pillsbury Bake-Off Contest, visit www.BakeOff.com or on social media at, Facebook and Instagram.

Since its inception in 1949, the Pillsbury Bake-Off Contest has been about inspiring home cooks everywhere to share their recipes, and celebrating the stories behind them. Over the years the contest has grown and changed to reflect what’s happening in real homes across the country.

About General Mills 

General Mills is a leading global food company that serves the world by making food people love. Its brands include Pillsbury, Betty Crocker, Progresso Soup, Larabar, Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Old El Paso, Wanchai Ferry, Yoki and more. General Mills is headquartered in Minneapolis, Minnesota, USA.

About GE Appliances
GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. A leader in WiFi-connected technology, owners can monitor and maintain our connected suite of appliances from virtually anywhere, making owners’ lives easier while improving their daily routines. For more information visit www.geappliances.com/our-company.

About the Truvia® brand
Sweetness is meant to be enjoyed. That’s why the Truvia® brand created a family of zero- and reduced-calorie sweeteners that reduce sugar and calories, not sweetness. Truvia® Natural Sweetener, made with the best tasting part of the stevia leaf, is No. 1 in its category of zero-calorie natural sweeteners in the U.S. and is also available to consumers in Europe and Canada. The Truvia® Sugar Blends combine stevia sweetener with sugar or brown sugar for use in most baked goods where sugar provides important functionality beyond sweetness, such as texture, moistness, volume and browning. For more information, visit www.Truvia.com.